Description
1. Purpose of the Analysis
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To understand sales performance and trends for stationery products.
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To identify top-selling and underperforming items.
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To analyze seasonal variations and market demand.
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To evaluate the effectiveness of marketing and sales strategies.
2. Data Collection
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Sales records: Transactional data from point-of-sale systems or e-commerce platforms.
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Inventory records: Information on stock levels, restocking frequency, and turnover rates.
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Customer data: Demographic information and customer buying behavior.
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Marketing data: Details of promotional campaigns, advertisements, discounts, and other marketing efforts.
